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![Muzaffar Ali at Masjed-e Shah [Imam Khomeini Mosque], Isfahan in Iran.](https://static.wixstatic.com/media/5da3da_c5d01d36fea644c79ee041b3526fef82~mv2.jpg/v1/fill/w_333,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/5da3da_c5d01d36fea644c79ee041b3526fef82~mv2.webp)
![Muzaffar Ali at Masjed-e Shah [Imam Khomeini Mosque], Isfahan in Iran.](https://static.wixstatic.com/media/5da3da_c5d01d36fea644c79ee041b3526fef82~mv2.jpg/v1/fill/w_305,h_229,fp_0.50_0.50,q_90,enc_avif,quality_auto/5da3da_c5d01d36fea644c79ee041b3526fef82~mv2.webp)
Reinvigorating the Soul of Craft: Why the Arts Must Become the World’s Most Enduring Investment
From Muzaffar Ali: In an age of fractured identities, we create not just for beauty, but for balance. Crafts, the very grammar of life, now lie dormant, awaiting renewal in a world that monetizes speed over soul. This is an invitation to become co-authors of continuity. Don’t just support craft—invest in it. Because a society that forgets its hands will forget its heart. A world without craft is a world without memory.

Muzaffar Ali
Jun 83 min read
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